Gina Saldaña
Creative & Art Director
Direction through every shift
Nearly 20 years across brand, digital, and creative leadership, from custom code to AI.
Tools help you move. Direction tells you where.
I’ve worked through major shifts in how brands are built, managed, and experienced. I started out designing custom websites, then built and ran a 16-person studio, moved into enterprise brand systems and cross-functional teams, and now work across modern digital tools and AI.
Along the way I’ve guided platform migrations across WordPress, Salesforce, and HubSpot, moved teams from Adobe Creative Suite to Canva and Figma, and kept a remote corporate team aligned and moving through COVID-19.
I lead across strategy, creative direction, UX/UI, design systems, digital, and production. I can lead the room, work in the files, and stay close to the details that shape the final result.
Experience
Rammun Foundation
Creative & Art Director · 2024–July 2026
Partner with the founder and CEO as the creative and brand lead behind the scenes.
- Built the brand, storytelling system, and digital platforms.
- Built fundraising and e-commerce systems across WordPress, Shopify, and Fundraise Up.
- Shaped real stories from the field into donor-facing content.
- Helped grow the foundation to $1.2M raised in year one through organic outreach.
Liquidity Services
Creative Manager & Brand Strategist · 2021–2024
Senior Graphic Designer · 2019–2021
Led creative direction across a public company shaped by multiple acquisitions.
- Led the refresh of the parent brand and six sub-brands.
- Built brand architecture, guidelines, design systems, and asset libraries.
- Created campaign systems that cut creative turnaround by 88%.
- Produced investor, ESG, annual, and executive reports.
- Kept the brand aligned across marketing, sales, executive leadership, production and IT, operations, Finance, HR, and the wider corporate team.
iStartUs
Founder & Creative Director · 2009–2016
Built and ran a full-service creative studio with a team of up to 16.
- Led 250+ projects across brand, web, and e-commerce.
- Built custom websites before today’s CMS and no-code stack.
- Designed the UI and patient portal for Sonora Quest Laboratories.
- Led developers while owning scope, timelines, budgets, and client relationships.
What I bring
Brand strategy
Architecture, positioning, messaging, voice, and identity.
Creative direction
Vision, UX/UI, design systems, campaigns, and production.
Digital
Websites, e-commerce, responsive design, and developer handoff.
Leadership
Cross-functional teams, scope, budgets, and creative operations.
Skills and tools
Skills
Creative Leadership
- Creative Direction
- Art Direction
- Brand Strategy
- Brand Architecture
- Creative Operations
- Team Leadership
Brand & Design
- Brand Identity
- Design Systems
- UX/UI
- Campaigns
- Digital Design
- Visual Systems
Digital & Product
- Web Design
- Responsive Design
- E-commerce
- Design-to-Dev Handoff
- Information Architecture
- Prototyping
Strategy & Delivery
- Creative Strategy
- Cross-functional Leadership
- Agile Workflows
- Scope & Budget
- Project Leadership
- Production
Tools
Design
- Adobe Creative Cloud
- Figma
- Canva
Web
- HTML
- CSS
- React
- WordPress
- Shopify
- Wix
- Squarespace
CRM & marketing
- HubSpot
- Salesforce
- Mailchimp
- Fundraise Up
Generative AI
- Claude
- Figma AI
- Midjourney
- Adobe Firefly
Workflows
- Asana
- Jira
- Slack
Education
- Arizona State University
- Phoenix College · Business Marketing Certificate
- Google Certificates · Marketing, E-commerce & Data
Ready to move forward?
Let's talk about your brand and site.
Book a 30 minute call, no commitment. Tell me what you're stuck on, and we'll find a clear next step. With Red Pen or another path, you'll leave with something useful.